Welcome
SponsorFacts.com is designed to serve as a resource for both auto racing professionals and marketers interested in the promotional potential of the sport. It includes:
The Auto Racing Sponsor Database
A unique record of "title" sponsorship deals from every racing season from the mid- 1960's through the 2010 season to date, intended to provide the statistical basis for a historical look at sponsor activity -- searchable by year, company, brand and industry. Search through almost 9,000 records, from NASCAR and NHRA to Formula One. Or begin with a backgrounder on how the database was assembled and how it might be put to use in sponsorship sales efforts.
Also Featured:
A preview of "Chariots For Hire," a book [in development] about the development of racing sponsorship industry, and the issues that swirl around it.
A profile of Brad Niemcek, journalist, publicist and deal maker.
A contact form enabling the site visitor to ask a question or offer comment without exposing us to more SPAM than we already receive.
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